Written from the ground up for the rep

We started Repfabric in 2012 to solve the unique challenges of sales call efficiency for multi-line selling and the business aspects of running a rep agency.   Our intent was to improve our own firm.  As it turned out, other agencies wanted it too.  Today we support rep agencies and the manufacturers that use reps in over a dozen industries.


We are a team that’s large on experience with over fifty years of sales and procurement adventures and firefights in the trenches of business. We get it. We understand the challenges of everyday survival and we want to arm you with the tools and weapons to not only insure your survival, but allow you to thrive within the competitive environment you’re in. 

Our founders imagined a better way to efficiently track opportunities (OppLoop®), automate reporting (CRMSync®) and streamline communication up and down the supply chain. This innovation of practical design leverages daily work duties by way of simple, quick, and easy-to-use button clicks to generate a monster sales reporting/management system for all parties, reps and their manufacturers alike.

Meet Our Team

John Mitchell


Formerly with Accenture, and thereafter running a 10 person rep firm for 12 years, I lived the business challenges from which our platform was born.

Brent Charles

Director of sales

With 35 years of sales experience for RPMS, my deep knowledge of the rep industry plus the CRM front end with Repfabric helps my customers reach new heights in sales.

Chris Oldfield

Customer Service

Helping solve challenges is my specialty. I learned in the Army and in my digital marketing work the satisfaction of overcoming obstacles. 

Mike Smith

Account Manager and Trainer

With 20 years of experience as a teacher and adult trainer, my specialty is to get your team trained and running smoothly.  Plus, I do stand-up comedy.

Kim Kininonmonth Headshot 2020 png file

Kim Kininmonth

Lead CRM Trainer

My super cape would have a Microsoft logo on it. I’ve taught Excel, Outlook and all things Microsoft for 11 years. I love helping sales reps save time by using Repfabric easily.

Ben Tompson

Data Intelligence

Having completed my masters degree recently, I am knowledgeable on the cutting edge data intelligence tools and how to apply them to our customers.  Plus, I have a dog. 

Hal Bilodeau

Data Specialist

As an IT Director for a large fortune 1000 company, I deploy my experience on a daily basis to help you manage your world’s data challenges.

David Lopez

Launch Specialist

As a purchasing agent to companies like Cisco most of my career, my specialty is to be an organizer and acquirer. My skills are applied so customers get set up properly.

Sarah Cozzens

Data Manager

My job is to help you corral your data, which for most companies is in about 20 different places.  I am a hunter.

Dev Team

Globally Distributed

Data is our jam. No sales team has had squeaky-clean data coming in. Our whip-it team in the US and abroad are experts at data and software so your information is how and where you need it.